We are an IT company engaged in the development of electronic commerce/distributed database software that is designed to support both government and commercial supply-chain management business- to-business operations. In this brave new world of network infrastructures, firewalls, security requirements, etc., the need to stay current with technology change is critical. The Electronic Commerce, Third Edition provides a source of knowledge that helps fulfill this need. The authors have produced a book that is easy to read and understand, and yet, provides just the right amount of technical detail to do justice to the subject at hand. The following chapters provide the right level of information to help IT managers and software engineers make sound strategic and tactical decisions regarding business-to-business implementation decisions; (2) Security Technologies, (4) Protocols for the Public Transport of Private Information, (9) Strategies, Techniques, and Tools, and (10) E-Commerce Environments and Future Directions.

If, at my last job, we had had access to this book with its compilation of the many technologies that are critical to e-commerce, we would have been spared months of research, technical errors and frustrations, and costly delays in implementing our dotcom. Fortunately, I can now use this information in my current project. Having up-to-date reference material combined in one book is not only a major time-saver; it is also far more readable and understandable than most technical information I had already collected and tried to assimilate on my own into a cohesive and fail-safe plan.

Even for someone who is building a non-commercial site (without requirements for SSL, firewalls, encryption, and the complex security needed for electronic payments), I thoroughly recommend reading Chapter 10 at the very least, with all of its valuable pointers and concrete examples of both good and bad. If more sites complied with these, I would find navigating the web a far more pleasant experience than it has come to be over the past few years.

The author has begun this book with elementary descriptions of what has become an intriguing subject matter in today's society, electronic means of information exchange. Further into the book, the descriptions become more technical and are directed towards those who are seeking more detailed information. The subjects discussed in this book show the impact of the Internet to lives of individuals as well as larger entities such as businesses. The author shows how normal activities such as correspondence, shopping, research for information and a variety of other activities are rapidly being moved from the old methods to the new electronic means. In addition to the advantages of the Internet, the author also describes other subjects that are considered as disadvantages of the Internet such as security and how security issues are being resolved via encryption of data. Overall, this book is an excellent resource for discovering how rapidly electronic commerce is changing the traditional methods of conducting commerce. It also describes how quickly and drastically the present methods will be changed with the development of future technologies that are right around the corner.

I have been using the triple bottom line reporting template to run our business, that is profitability to the company and not compromising our environment, and causing any undesirable impact upon our society. Ultimately, it is to fulfill one thing & one thing only: sustainability. At times, I am disllusioned by the whole thing as other people are skeptical of our motivations & that they wondered why we are paying more to certain services & products providers when we could get them cheaper elsewhere. Well, this book brings it on home that we are doing it for our future generations, and that, we must act now before it is too late to turn the tide. There are facts & figures to justify the claims (even though the author emphasised that he tried to reflect the situations rather than scaring readers into doing something). The author also stressed that we have to bring the environmentalists & the corporations to sit down together to come out with remedies that are going to be satisfactory to both sides. There are so many things that that could be executed long time ago but personal interests simply outweigh the necesssity of change. It all has to do with greed. The reason that corporations are indifferent about the whole thing is due to out-of-sight, out-of-mind idealogy. How sad that is to note that when Asian countries are supposedlyt free from colonialism, in fact, colonialism is still very much intact, but simply in another form. This time, the Asian countries can't see their masters because their masters exists in the form of dollar sign, depleting their resources (also in the form of labour) to produce products at elpo cheaper price in order to compete in the global market. Changes must start from the top & unless that happens, there is so much that the little people could & would achieve. Yes, it is wonderful to note that we do recycling from our own home but that feat is simply too minute to do any drastic change to our environment. The action is pure simple, that is having us imitating nature & a determination to do it for the long hold not out of personal interests but for the intangible faith that there is sunny day ahead for our future generations. Isn't it obvious that this message is not sinking in with any governments. When election day comes, there are promises about tax cuts, about creating jobs, & when has sustainability become a main topic? An ambitious book cajoling all of us to make a difference, and so must we. A must read, & a book that gives myself so much insight & so much reasons to continue fighting.

It seems some are skeptical of Hawken's book because his ideas are too radical and no one will actually adopt his idealist suggestions. But this is the first book I've read that has made concrete suggestions that please both the business world and the environment. Yes it's radical, but the world is soon going to require radical solutions. I loved this book and admire his ingenuity.

The Ecology of Commerce is not easy reading, not because Hawken's prose or style is difficult, but because it is difficult to remain optomistic or hopeful in the face of the overwhelming case made by him about the certainty with which our current system of business is doomed to destroy us. The changes he proposes are both incredibly simple, yet incredibly unlikely to be implemented or even paid attention to in the next twenty to thirty years. It will take virtual eco-collapse in the Industrialized nations before the wise words of Hawken and his colleagues will be heeded. And of course it will be much, much too late. Should you have the stomach for it however, you will find the Ecology of Commerce an extremely well crafted argument for some simple logical principles that could save the life that we love and actually improve business and our standard of living in the process

Though a little dated now, this book is terrific if you want to learn all about the fundamentals of internet advertising. It's one of the first books of its kind, and is still probably the best. Great reading and reference.

The authors do a good job in giving an overview of Internet advertising. The book can serve as a good reference for those who want to understand the basics of how the industry operates.

When it comes to internet marketing, this book is a must-have. Whether you're launching your own small site or a corporate site, this book will go into great detail about what you can do for advertising. This book is my master reference book in marketing strategy.

New to the internet, recently I purchased Nancy's book. I found it to be the best tool of information I have. It is easily understandable for a novice like me. I have collected for years but this book opened up a new world by helping me to understand all aspects of buying,selling, and trading on the internet. Her book saved me hours of time trying to figure out things that were new to me. I recently gave her book to two friends of mine who are very experienced net surfers and they agree, this book covers it all. I highly recommend it to both sides of the fence. Novices/Experienced

The book has really helped me improve my use of the Internet. I understand the auction sites and trading boards much better and feel capable of using the sites and having fun! The instructions for listing an auction were easy enough for even this novice to follow! It's a great book for anyone who wants to make the most of the auction and trading boards, whether you have been using the Net for 5 months or 5 years.

I wish I had this book when I started buying and selling collectibles on-line. There is a lot of information, presented in a simple, easy-to-understand manner. It allows the novice computer user to utilize all the resources of the Internet to pursue their collecting interests. Regardless of your computer expertise, or your knowledge of what you collect, you will learn how to manage yourself in auctions, trades, and buying and selling between collectors in a professional and safe manner. It also shows the etiquette of on-line discussions through chatrooms and bulletin boards. The Internet can be a strange and unusual place, and this book helps show you around before you get involved, and can steer you in the right directions once you do.

David Chappell presents an extensive overview for the .NET challenged. .NET has been presented by today's media as being an all-inclusive, yet elusive, "thing" that is going to change computing as we know it. The author concedes that much of the world that was pre .NET has indeed changed yet gives specific analogies and descriptions to show the average IT manager, developer, or end user exactly what to expect.

The strength of "Understanding .NET" is its ability to address the breadth of .NET from server architecture on the Windows 2000 platform and the Common Language Runtime(CLR), to specific tools like ASP.NET, VB.NET, C#.NET, and JScript.NET to Web services without trying to overdeliver with application specific code. This is not a coder's reference ... but more of a roadmap for the .NET uninitiated.

It is a great beginner's overview into everything Microsoft has to offer in its latest paradigm shift - .NET.

Back in the 90's, David Chappell wrote one of the Microsoft classics, Understanding ActiveX and OLE. That book marked David as an author who can communicate complicated topics in an organized and understandable form. When I heard that he had created a similar attempt for .NET, I had to check it out.

This book is an explanation of key tenets of .NET and how the .NET technologies are related. The text is also mixed with straight shooting opinions, real-world application and analysis, and comparisons to other competitive computing environments. If you have had a curiosity about something in .NET, David probably addresses it in one of the analysis sections. The Microsoft camp and the Java camp alike will appreciate David's frankness as he tells it like it is, whether a Microsoft weakness or strength.

This book should be intended for:
* Those who need an overview of .NET like technical managers.
* Non-Microsoft developers who want to see what all the fuss is about.

If you want to score some points with your boss, provide this book as it is destined to be the next technical manager classic. What David did for COM, he has now done for .NET.

Having worked with the .NET platform since the pre-beta, I was curious to see what kind of overview David Chappell would bring to the table. I found this book to be an excellent introduction to the important changes that .NET brings, particularly geared to the professional developer. The book is much more technical than I expected, but Chappell's writing style is clear and easy to follow even on difficult concepts.

This is not a "how-to-code" book, although there are code examples here and there. Instead, it serves basically 2 purposes. One, it introduces the new features and capabilities that the .NET framework brings to development. Two, it speaks to the paradigm shift for a developer to move from a Windows DNA (VB 6, C++) method of programming to programming in .NET.

There are several things I really liked about his book. One, there are many margin notes that cover the basic idea of each paragraph or section, making it easy to skim and find relevant information, especially for someone in more of a management role. Two, there are a number of "side-note" articles that further explain certain concepts or talk about certain frequently asked questions, such as "VB.NET or C#," "Is ASP.NET too hard?" or the inevitable comparisons to Java. In fact this book does an excellent job at bringing up similarities and differences between the .NET framework and Java. It is the author's view that it is beneficial to the development community, assuming .NET catches on, to have 2 strong platforms competing and making each other better.

Overall, this book is right up there with what I feel is the best VB migration book (Moving to VB.NET by Appleman) in providing a clear roadmap to the many developers taking the plunge into .NET. It is much more broad in scope, but strikes a good balance between technical information, commentary, and a teaching spirit. If you or your team is starting to look at the .NET framework and want to know what you are getting into, this is a great place to start.

A terrific book for the dot coms (and the non dot coms as well) seeking a effective path to emerge successfully from the pack. Frankel gets us to think about branding not as mere logos or names, but as evocative concepts that grab us emotionally, and make us see a product or service as the only solution to our problem. Particularly helpful are "Frankel's Laws of Big Time Branding," and the Action Items following each chapter. "Frankel's Laws of Big Time Branding" are succinct touchstones peppered throughout the book that keep the reader focused on the core concepts to develop a "Big Time Brand," while his "Action Items" are designed to get both the creative and reflective juices flowing to develop an intelligent branding strategy. The book is even entertaining - Frankel writes in a rebellious tone that is meant to stir up the reader, and get him and her to think and believe outside the box.

I found Rob's book to offer a new look at Branding that has implications in a wide variety of markets. It is not just esoteric marketing claptrap, but offers practical, real world theories and advice for those businesspeople who either recognize or need to recognize the importance of a strong brand in the marketplace. It is a smart, fast-paced read that is suitable for any marketer or businessperson who is interested in getting an edge in the marketplace.

Monumental. Finally. This should be a textbook. The writing is quick, to the point, and devoid of all the fluff that is typically found in marketing books. The concepts and strategies are equally to the point. By the end of Chapter 5, I had 6 pages of notes regarding my company's brand development plans. Specific areas that were particularly helpful in my case were the discussions of brand differentiation and clear message delivery. Rob Frankel, "the branding king", discusses many other issues that are just as important. The book gave me a real feel for how to develop a brand and USE IT to market and sell my product. The extra attention paid to Internet applications, where "Brand is Everything", is priceless for any business that expects to have an Internet presence.

This book should be read by all, from the graphic arts gal to the CEO. It is clear that the development of a brand, beyond just a funny logo, requires that everyone understand the ideas that are laid before us in this text.

To quote from the book, "Branding is not about getting your prospects to choose you over your competition; it's about getting your prospects to see you as the only solution to their problem (SM)". One can see why Frankel & Anderson is becoming the dominant player in Internet brand development.

this book is so good it's motivated me to write my first review. i am familiar with php, perl, let's just say open source languages but decided to finally learn microsoft's asp.net. this book really explains, in plain english with real world examples in both vb.net and c#.net (note: if you like php, you'll lean towards c#). i got my first asp.net pages up and running with this book and it's the one i turn to the other books start to talk over my head. you won't need visual studio.net , just notepad and a web server.
wait till you get to the part where the author explains html server controls... for those of you who wanted to see what asp.net was all about,*this* section will blow your mind wide open!

Thru the years I've purchased many computer books, normally from Sam's publishing or Wrox. This is my first New Riders book, and I must say it was put together really well.

I like the way the author had a sort of down to earth casual tone with the way he explained everything. He didn't go all out using big techie words, so I think this would fit really well with a beginner. And altho I primarily use VB.NET, I like that he also had all examples in C# as well. And his examples were easy to relate to, altho I will suggest you already have eaten something, as he has a wierd infactuation with food in his dialogue. (cookies are his favorite dessert hehe)

I've bought other ASP.NET titles from different publishers, but I must say this tops them all. Surprisingly, there was only *one* instance in the book that could have been considered errata in my opinion, that definitely cannot be said about other books! I'm glad I had the opportunity to read this book. (I've never really read tech books cover to cover, this would be the first). I strongly recommend buying this book if you're serious about developing ASP.NET pages.

The author does a great job of explaining in simple language the basics of ASP.Net (and somewhat beyond). He has a pretty good writing style that is full of humor and easy to read (although it does border on corny at times). It covers more than ASP.Net for Dummies and has a lot of good insight for the tips and tricks of writing ASP.Net code. I also like that he provides both VB.Net and C# coding examples. And, I like the professionalism of the book. NewRiders did a great job of keeping out grammar errors and typos which is not the case for some of the WROX books. The one fault I see is bringing in discussion of object-oriented programming in the second chapter. I think for the newbie to ASP.Net, it can be a bit confusing. Finally, I think NewRiders should mention the word "beginner" in the title someplace so someone like me who is looking for a book like this to give them the basics of ASP.Net could find it without having to read through all the ASP.Net books' summary information (which is alot of books). Based upon the title, I was assuming a more advanced and techie book. So, why limit the audience to just Web Designers?

Just when you think you've heard it all about E-ANYTHING, along comes a book that is surprisingly fresh and informative in a subject area that has, for me, been over-published. I'm no techie, but I have bought my share of books on the Internet and how to use it in business, and I've been disappointed before. Not this time. E Business To go is 256 pages of inspiration, with enough detail to satisfy even the purists.

Because of a lack of time in my schedule, I had almost given up on the notion that I could have a succussful Internet business out of my home. Then I read some of the encouraging words and examples of others who have used these new instant site-builders to start e-businesses that are making serious profits in what he calls "the global connected economy", and I checked them out. This is no smoke. People are doing this today.

Thompson is a combination of motivational coach and master mechanic, apparently not concerned that by giving away all these tips, he is potentially alienating his Fortune 500 clients. I'm sure he's already pi**ed off people in Silicon Valley! If you are sick of those over-inflated egos out of Seattle and Cupertino, you'll get a kick out of the way he exposes their folly. My only complaint is his chapters are rather short, comparitively. But he makes up for them with an Appendix that has hundreds of free tools and links and resources.

What a treasure chest of real-world ideas and practical principles. Finally, someone has written a book for me, an average entreprenural type guy who knew all along that making money online was not about programming! I would call E Business to Go the "Cliff's Notes" of Internet books. Don't get me wrong, it's not abridged (256 pages in length). But just like when I was in high school stuggling through Homer (lo, so many years ago), this makes all the other books seem like they were written in Greek. EBusiness to Go makes doing business online seem irresistably easy, without sounding patronizing. It's direct and to the point, but loaded with all the meat, and not fluff.

There are loads of tools in each chapter, but I especially appreciated the case studies and explanations of principles of online success that are applicable to any online business today, (especially the one about "limiting your online menu", very wise.) The Appendices in the back are over fifty pages of incredible resources, and really could have been another book by themselves. But the main thing is, this is the first author that really understands small business, and really is walking the talk. I hardly ever watch TV, and almost never have the morning news on. But today I caught the author on Channel 12 in Portland, and in less than three minutes, he had me. Whoa, does he love the little guys just starting out. Whether it was serendipity or divine providence, I consider those ten minutes of TV news this morning life-changing. I've already checked out some of the ASP site-builders he reviews in great detail. (Another invaluable part of the book.) If you are a small business, or like Thompson says "any one from a single mom to a person looking for extra income" this book is for you, and E-Business is for you.

If you have read nothing about doing business on the Internet, this book is the right one to start with.

Few books about doing business on the Internet make it simple and clear what you need to focus on in order to succeed as you migrate what you do from the physical world into the cyber world. E-Business To Go is outstanding in this dimension. The book uses the metaphor of what made Wendy's (the fast-food chain) successful when it was introduced in 1975 in order to focus your attention. This metaphor makes the principles easier to understand and remember. The book is filled with practical examples and ideas that anyone can apply. The book culminates in lots of information about how you can acquire and develop a web site inexpensively by using ASP (Application Service Provider) Apps on Tap. The book offers extensive reviews of the various vendors of these inexpensive, standard software solutions. The Appendices also provide ways to keep up-to-date on resources and methods for on-line business.

This book is aimed at the owner or senior manager of a smaller business who wants to think about how to use the Internet to cut costs and get more business. You will not have to know very much about the Internet to get benefit from this book. The book can also be used by those who are asked to implement an Internet-based initiative in an existing business. To serve both types of readers is unique in my experience in books about doing business on the Internet.

I was particularly impressed with the key principles section where you are encouraged to stay focused on the economic benefits you want to achieve, keep your core operations unharmed by the transition, and treat your customers better than you can treat them without the Internet (such as by letting them get information more rapidly and accurately).

Mr. Thompson is also a very balanced writer. He doesn't try to oversell his ideas. He has more examples of how people get distracted by the bells and whistles of Internet technology than he does of Internet successes, which is good. You will be subject to the same temptations (such as having a neat video that takes 2 minutes to load on most screens for your home page opener), and need to resist them.

I suspect that most businesses can make more money by following the advice in this book. I also believe that no one will waste very much money in the process of pursuing the Internet with these principles and advice.

Think back to some other instance where you needed to learn a new way to do business. Perhaps it was communicating through frequent faxes. What were all of the things that went wrong? What are the lessons of those experiences for your Internet initiatives?

Improve your business with the Internet by keeping focused on how to make life better, cheaper, faster, and easier for customers, employees, and suppliers.

This is an excellent book that I would recommend for everyone interested in putting a store on the web. However it is NOT a book that explains the actual site design aspect of making your own store. I assumed this would show how to make a store from the site designer's stand point, and this is book only covers what the store owner needs to to do get started.... It is a great book if you want to setup a store for your business, but if you are looking for a book to actually tell you how to add and setup the code or software that runs the e-commerce part of the web site, this is the wrong book.

The second edition of Creating Stores On The Web by Ben Swayer, et.al is even more valuable: it provides many basics on online selling options, from using Amazon zshops and Yahoo Store to setting up an individual site. An invaluable 'must', this answers questions ranging from accepting international payments and tracking shipping costs to accepting credit cards online.

If you are interested in finding information on the wide range of knowlege required to be a successful web store owner, this book is a great place to start.

This book is co-authored by a man who started a fledgling web-based business in 1993. Through his experience and successes you get all the tools you need to make informed decisions on your web design. You can go to his website and see that all the ideas he outlines for you in the book are in practice on his website.

I am a computer technician who is researching starting my own web based business to sell custom framed wedding invitations. I have read many books and articles in my research. I found this book and one other to be an incredible asset (101 Ways to Promote your Web Site). Both these books are written in "lay-mans" terms that any beginner would be able to understand.

A must have for anyone who wants to know where to start with creating their own web-based business.

I should have read this book three years ago. Web Project Management presents a solid Web project management method for building commercial web sites.

The book reads as if Ashley Friedlein, the author made many of the same mistakes I made. The wisdom encapsulated between the covers of this well written, easy-to-understand volume will serve web site project managers for years to come.

The author breaks web site construction into 4 distinct phases: Pre-production, Production, Maintenance and Evaluation. Pre-production is broken into 3 stages: Project Clarification, Solution Definition, and Project Specification. Pre-production ranks as the most important stage; it represents the time when you work out what is to be achieved and plan how you will do it.

Production consists of the following stages: Content, Design and Construction, Testing, Launch and Handover. I found the author's attention to content complications particularly interesting. In my experience, content is the area where web site designers and builders are the weakest, yet plays one of the most critical roles in the users' return.

Maintenance plays a critical role in the updating and evolution of the site, so that it can retain and grow its user base.

The final phase, Evaluation, is something of great importance to site builders and clients. Clients are demanding their web sites provide a return on investment. Sites must perform a commercial as well as a branding and marketing function to justify continued investment. If a financial benefit can be established, it is much easier to receive continued funding for existing projects or to undertake new ones.

If you are involved-however tangentially-with web site development and support, you owe it to yourself to have a well-worn copy of this book gracing your bookshelves. Friedlein writes from experience - and that experience will save you time, money and quite a few headaches.

Excellent, excellent, excellent! If your a Project Manager who delivers web-based projects, then this book should definetly be in your collection. If your new to the world of Project Management for the internet, then this is the FIRST book you should read. Forget whatever negative comments you may read on this rating list, because those who dare to be critical have probably never delivered a web-based project. This book gives you a good base from which to start your research; giving you a good overview of the most important concepts, along with a reference section to help you along the way. If your trying to decide between this book and another...then take it from an experience PM when I tell you that you should choose this one first.

I dont know what is in this other reviewers mind...this book is the most valuable information i've read about web project management ever!!! Every single issue you can think about, you will find it here, you even get to a point of saying..."Please no more! Too much!!!" This is definetly the best guide... In simple words, since i started implementing this book into my own projects they have been a success!!!! I wouldn't even recommened it because is so good, i wouldn't like to share this piece of gold...
Give it a try!